Seatwave values fans' opinions about secondary ticketing and so
worked with YouGov to find out exactly what people think about
reselling tickets
- An opinion poll of 2,000
people1 examined attitudes towards ticket resale
across the population and found that three times as many concert
goers want to be able to resell tickets they bought for live
events2 than don't, and more than twice as many think
the Government should not intervene to prevent them from doing so
than do3.
- 57% of fans either "strongly agree"
or "agree" with the statement "If I bought tickets for a live
event, I should have the right to sell them", compared with 19% who
"strongly disagree" or "agree".
- 73% of fans who attended concerts
the most either "strongly disagreed" or "disagreed" with the
statement: "Tickets should only be used by the person who
originally bought them, and never resold or returned if they can't
make it to the concert".
- The findings identified ticket
distributors as the main culprits of difficulties in getting
tickets, with two thirds of fans who attended concerts the most
blaming the ticket office and ticket office telephone
lines.4
- Only one in six young people
objected to paying more for tickets they couldn't get first
time5. The main source of concern for consumers was
the high allocation of tickets for corporate and VIP entertaining.
Three quarters of all respondents identified this as a source of
concern6.
- The survey was conducted in October, 2007 by The YouGov
Omnibus.
- In response to the question "If I bought tickets for a live
event, I should have the right to sell them", 57%% either "Strongly
agreed" or "agreed" vs. 19% who either "Strongly disagree" or
"Disagree".
- In response to the question "Tickets should only be used by the
person who originally bought them, and never resold or returned if
they can't make it to the concert", 56% either "Strongly disagree"
or "Disagree" vs. 25% who either "strongly agree" or "agree"
- In response to the question "You said you have found it
difficult to get tickets to the live events you want to attend.
Which, if any, of the following were reasons for this? 66% of
respondents who had bought tickets more than ten times a year
identified "I couldn't get through to the ticket office line and/
or the ticket office".
- In response to the question "If I can't get first hand tickets,
I don't mind paying more to get them elsewhere", 16% "Strongly
Disagree" with the statement.
- 75% of respondents "Strongly agreed" or "Agreed" with the
statement "Too many tickets are allocated for corporate and VIP
entertaining"