Europe's leading ticket exchange
confirms growing popularity of US sports in the UK
LONDON: 12 October 2009 - As Wembley gears up to welcome NFL
legends the New England Patriots and the Tampa Bay Buccaneers to
its hallowed turf next weekend, Seatwave, Europe's leading
fan-to-fan ticket exchange, is reporting rocketing demand for
tickets to see American sports fixtures live in the UK.
Tickets to the must-see third NFL league fixture to be played in
London are in high demand, with sales on Seatwave growing by 131%
since the first NFL game at Wembley in 2007.
It's not just American Football that's proving popular in the
UK. The three annual NBA basketball games played at the O2 Arena
have also attracted thousands of fans, with demand soaring by 150%
since the first game in 2007. National League Hockey action was
also a must-see in London when the opening game of the 2007 season
took to the ice at the O2.
The location of these games in London is making the sports far
more accessible to fans in Europe and beyond, as the UK location
proves easier to get to. Almost a quarter of the tickets sold for
next weekend's clash have been to NFL fans from 19 different
countries outside of the UK and the US. Figures on ticket sales for
the recent NBA fixture held at The O2 confirm this trend.
Joe Cohen, CEO of Seatwave says:
"It's fantastic to see the popularity of these sports increasing
outside of the States, amongst not only ex-pats but also a growing
new fan base. Seatwave's secure and transparent ticket exchange
allows us to provide both UK and US fans with unrivalled access to
these fantastic sports on this side of the pond. '