The Ashes proves the sporting event of 2009

Cardiff's SWALEC Stadium becomes the hottest stop on The Ashes tour

 

LONDON: 7 July 2009 - Just 24 hours before the start of the long-awaited Ashes series, demand for tickets for the five Tests is soaring. Seatwave, Europe's leading fan-to-fan ticket exchange, has seen a surge of interest from cricket lovers desperate to see if England can repeat their 2005 triumph. In the last week alone, ticket sales for this prestigious cricket tournament outsold Take That and Bruce Springsteen.

 

Cardiff's SWALEC Stadium, the scene of the First Test, is at the moment the hottest ticket with over a quarter of all tickets bought by fans on the site for the new Welsh venue. Lords is in second position with 22 per cent of tickets, followed by Edgbaston (21 per cent of tickets sold), The Oval (19 per cent) and then Headingley (11 per cent).

 

The best-value day of the Ashes so far is Day 5 of the Lords Test - with Seatwave recording its lowest average ticket prices. But some lucky fans have found bargains elsewhere with one ticket for Day 4 of the Edgbaston Test sold for just £19.90. All Seatwave tickets are covered by TicketCover™ promise which ensures a full refund if an event is cancelled, or in this case, play doesn't reach the final day for which you've bought tickets.

 

Given the length and depth of the rivalry between the two sides, it is no surprise that tickets have been in demand in Australia. But fans as far afield as Hong Kong and Singapore are flying over to see if this series can live up to the incredible excitement of four years ago.

 

Joe Cohen, CEO and Founder of Seatwave said "We're seeing an increasing number of fans turn to our site in order to secure tickets for this in-demand event. When the ECB, by its own admission, allocates less than 15 per cent of tickets to the public for the average test match at Lords, it's no surprise that more and more cricket lovers turn to Seatwave to get their tickets in a safe and secure manner."