Europe's largest ticket exchange announces partnership
with mobile platform provider
LONDON: 13 January 2009 - Seatwave, Europe's largest online
fan-to-fan ticket exchange, today announced its newest partnership
with mobile platform provider, Snaptu. As part of the company's
continued expansion into the mobile environment and in a first for
fan-to- fan ticket exchanges, the new application will provide a
seamless mobile box office experience for fans. It will allow them
to navigate through the full range of European concert dates on
their mobile phone, and purchase with one call.
Snaptu's technology delivers an iPhone-like experience on
everyday phones, converting Seatwave's web inventory into a simple
and seamless mobile customer journey. Whilst currently offering
only concert ticket listings, the application is scheduled to
expand to theatre and sport listings in the very near future.
"Partnering with Snaptu has opened up a whole new point of
purchase for our fans," said Ged Waring, VP of Technology for
Seatwave. "The experience is very stylish and a real breakthrough
in mobile service experience and functionality. Our customers are
really responding to this new service and uptake has been
immediate."
Simon Davies, Snaptu's European MD said: "Seatwave's web and
mobile services open up the live music experience to fans
everywhere. By including the application in our Snaptu network,
we're able to make sure our users can purchase a much sought after
concert ticket the moment it becomes available!"