LONDON, 06 March 2009 - Seatwave, Europe's largest online
fan-to-fan ticket exchange, today announced an exclusive ticketing
partnership with MTV UK for their recently relaunched music and
entertainment portal, www.mtv.co.uk. The deal
underlines the Seatwave brand's exceptional growth across the broad
spectrum of live entertainment.
The exclusive, integrated ticketing partnership also signals MTV
UK's first e-commerce deal. Through the partnership the MTV UK
audience will have access to tickets for all major events,
including this summer's hottest festivals, via Seatwave's safe and
The relaunched MTV website (www.mtv.co.uk) has been developed
specifically to increase the site's CRM and transactional
functionality, combined with enhanced direct access to artist and
show information through a new search engine optimised hub
structure linked with increased trend forecasting and SEO.
Joe Cohen, CEO and Founder of Seatwave said: "We're really
excited to be working with such a dynamic and exciting brand. To be
involved with MTV, with their strong music pedigree, is completely
in line with our passion for live music. We're delighted to be able
to offer their fans a safe and secure ticket marketplace."
Philip Bourchier O'Ferrall, Senior Vice President, Digital
Media, MTV Networks UK & Ireland added: "We are incredibly
proud of the new partnership with Seatwave. Music is at the core of
the relaunch of our website and it is a natural fit that our
audience - with their intense passion for music - can enjoy content
about their favourite artists on our site and then click through to
purchase tickets to live events."