What is Seatwave?
Seatwave is in the business of getting passionate fans to the
events they love by making it easier and safer to buy and sell
tickets. As Europe's leading online ticket marketplace, we have
more than 3,000,000 tickets on sale at any one time and each and
every one is fully guaranteed. Since launch, we have established
ourselves as market leaders, operating successful exchanges in the
UK, Germany, the Netherlands, Italy and Spain.
Why was Seatwave launched?
We founded Seatwave in the belief that passionate fans needed a
safe and secure way of buying tickets on the secondary market.
Before now, fans have either had to navigate the murky world of
dodgy touts in dark car parks, or the uncertainty of eBay with its
lack of consumer protection. Furthermore, by creating an open and
transparent marketplace, we believe that Seatwave can help bring
down prices in the secondary ticketing market. We want to ensure
that people can buy the tickets they want, when they want them, at
the right price, with the very best consumer protection available;
or can sell tickets they no longer need in a secure and
What is secondary ticketing?
Secondary ticketing is the resale of tickets that have already
been purchased on the primary market. The secondary market exists
as a result of the restrictive terms and conditions applied to
tickets which mean fans often have no right to a refund on tickets
they no longer need. With many tickets purchased many months before
an event, inevitably not everyone can attend, and many people seek
to recoup their costs by selling on their tickets to other fans.
Restricted supply and lack of easy access to tickets in the primary
market also leads to fans being unable to purchase tickets at the
first point of sale, meaning they then look to the secondary market
to help them go to the events they love.
What security procedures does Seatwave have in place?
We offer two market leading consumer protection products
- TicketIntegrity™ and
TicketCover™ free of charge with our
service. TicketIntegrity™ gives consumers confidence
that every ticket bought or sold on Seatwave is guaranteed. If not,
Seatwave will find fans replacement tickets or will refund 100% of
what was paid. All tickets bought on Seatwave are also covered by
TicketCover™ which provides a full refund
if an event is cancelled and even covers buyers for a range of
other circumstances that may prevent them from attending their
How does Seatwave ensure fans get their tickets?
TicketIntegrity™ guarantees that buyers will receive
the tickets they ordered in good time for the event. We tell buyers
when the tickets will be posted and when they will get them in
their hands. Sellers of tickets on Seatwave pay for replacement
tickets, which we source, if they fail to deliver the tickets
promised to their buyer. We do this to ensure our buyers are never
let down. In the unlikely event that replacements can't be found,
Seatwave refunds 100% of what was paid.
What happens if an event is cancelled?
All tickets bought on Seatwave are covered by
TicketCover™ which provides a full
refund if an event is cancelled. This refund includes the full
price of the tickets purchased, not just the face value, and the
processing fee. TicketCover™ even covers buyers for a
range of other circumstances that may prevent them from attending
their performance, such as transport failure or severe illness.
Does Seatwave sell any tickets?
No, Seatwave itself does not buy or sell tickets. We exist
purely as a marketplace where people can find the tickets they are
looking for or sell tickets they no longer need.
Who sells tickets on Seatwave? Does Seatwave have any
affiliation with any ticketing agencies?
Anyone is free to sell legitimate tickets on Seatwave. We aim to
offer the largest number of sellers possible in order to create
competition and ensure that tickets are priced according to demand.
This means that fans get the best deal. Seatwave is not affiliated
with any ticketing agency.
Seatwave's figures show that 84% of sellers sold 6 or less
tickets on the Seatwave exchange in 2008.
Why are some tickets listed for sale above face value?
Seatwave sellers can list tickets at the price they choose,
whether that's above, at, or below face value. Seatwave helps
sellers to set reasonable prices for their tickets by letting them
know the prices that tickets for the same events have been selling
for on the site. Sellers generally use this information to set
their ticket prices at the right level to make sure that they will
How many tickets are listed on Seatwave?
Seatwave has more than 3,000,000 tickets on sale at any one
time, which is 20 times as many as available on eBay. Comscore
market share data reports Seatwave as the #1 ticket exchange across
Europe, operating successful exchanges in the UK, Germany, the
Netherlands, Italy and Spain.
How does Seatwave prevent fraudulent activity on the site?
The Seatwave model works by only paying the seller after a
ticket has been delivered, the buyer has confirmed receipt and the
event has passed. In this way, we can guarantee that buyers do not
receive fake tickets and that no fraudulent activity can take
place. It is this guarantee that sets Seatwave apart from eBay. In
addition, our market leading TicketIntegrity™
protection ensures that both sellers and buyers have peace of
mind when using Seatwave.
When was Seatwave founded?
Joe Cohen founded Seatwave in May 2006 and the website launched
in February 2007. Seatwave is Europe's largest online fan to
fan ticket exchange and is fully operational in the UK, Germany,
The Netherlands, Italy and Spain.
Who owns Seatwave?
Seatwave was founded by Joe Cohen and is backed by
investors: Atlas Ventures, Mangrove Capital Partners, Fidelity
Ventures, Accel Partners, Holtzbrinck Ventures and Oliver Jung
Which markets does Seatwave operate in?
Seatwave operates market-leading ticket exchanges in the UK,
Germany, the Netherlands, Italy and Spain.
How much is the secondary ticket market worth?
The secondary ticket market is currently estimated to be worth
around £1bn in the UK alone and £3.5 - 5bn Europe-wide (source Dow
Has Seatwave been part of the Culture, Media and Sport Select
Committee's enquiry into ticket touting?
Seatwave was pleased to play a full role in the inquiry into
ticket touting organised by the Culture, Media and Sport Select
Committee in the UK. We provided written evidence to the
Committee explaining our position and Seatwave's founder and CEO
Joe Cohen followed this up with oral evidence to the Committee on
26 June 2007:
Full minutes of evidence can be found
The Committee published its final report in January 2008 - a
copy of the report can be found