Position: Site Conversion Manager
Department: Marketing
Reports To: Marketing Director
Location: London, UK
Core Function
Reporting to the Marketing Director, the SCM will be responsible
for achieving conversion and retention targets, for all Seatwave
regions across web, mobile and tablet. In collaboration with the
regions, the SCM will be responsible for creating the strategy for
site performance and then deploying this at a regional level. The
SCM will also be required to work with the online marketing
channels - predominantly SEO, social & affiliate marketing as
well as the supply and content teams in order to drive growth in
these areas and manage best practice across the full suite of
online channels.
Responsibilities:
Management and growth of seatwave's site conversion
rate & site experience across all channels, all platforms and
territories, working in unison with the regions and the product
management teams
A full audit of the seatwave user journey
identifying key areas of drop off and sub optimal pages within the
experience with recommendations of optimisation.
Delivering a strategy for a frictionless customer
experience on site and analysing any user issues in real
time.
Developing an analysis and reporting framework for
the conversion of the Seatwave properties
Working with the Seatwave marketing team at a
channel level to identify conversion increase opportunities and
implementing any recommendations
Developing key initiative to increase revenue per
user on seatwave through recommendations to user journey and site
stickiness
Analysing bounce rate on a page by page basis and
developing recommendations to reduce bounce rate across the
site
Developing and managing key A/B tests across the
seatwave journey to develop key learnings that can then be
implemented across the seatwave platforms
Responding to a constantly moving market place based
on price, availability and user demand
Producing daily, weekly and annual performance
reporting with timelines and proposed conversion lifting
activities
Skills/Experience:
Essentials
A minimum of 3years relevant experience in the
online optimisation and experience space
A practical knowledge of the suite of online
marketing channels including pppc, seo, partner marketing,
crm marketing and social media channels either client side or with
an agency.
Advanced knowledge of market leading web analytics
and analysis tools.
An active enjoyment of the Entertainment scene with
a special emphasis on concerts, festivals, sports and theatre
An expert knowledge of excel to be used in data
compilation and analysis
Desirable
Fluency in additional European languages would be
viewed as an advantage to any applicant
A strong knowledge of Microsoft Office applications
required especially Excel, additional applications in design,
schedule management, or development would be an added bonus
Other:
A hard working team player with an internal drive
will help the successful candidate hit their targets
A love of live entertainment will only assist the
candidates progress within seatwave
To apply, please send your CV together with a covering letter to
jobs@seatwave.com clearly indicating which position you are
applying for, how exactly you meet the required or desired aspects
of the job & what skills you think you bring to seatwave.
We do not accept job applications from third parties
Position: Site Conversion Manager
Department: Marketing
Reports To: Marketing Director
Location: London, UK
Core Function
Reporting to the Marketing Director, the SCM will be responsible
for achieving conversion and retention targets, for all Seatwave
regions across web, mobile and tablet. In collaboration with the
regions, the SCM will be responsible for creating the strategy for
site performance and then deploying this at a regional level. The
SCM will also be required to work with the online marketing
channels - predominantly SEO, social & affiliate marketing as
well as the supply and content teams in order to drive growth in
these areas and manage best practice across the full suite of
online channels.
Responsibilities:
Management and growth of seatwave's site
conversion rate & site experience across all channels, all
platforms and territories, working in unison with the regions and
the product management teams
A full audit of the seatwave user journey identifying key
areas of drop off and sub optimal pages within the experience with
recommendations of optimisation.
Delivering a strategy for a frictionless customer experience
on site and analysing any user issues in real time.
Developing an analysis and reporting framework for the
conversion of the Seatwave properties
Working with the Seatwave marketing team at a channel level to
identify conversion increase opportunities and implementing any
recommendations
Developing key initiative to increase revenue per user on
seatwave through recommendations to user journey and site
stickiness
Analysing bounce rate on a page by page basis and developing
recommendations to reduce bounce rate across the site
Developing and managing key A/B tests across the seatwave
journey to develop key learnings that can then be implemented
across the seatwave platforms
Responding to a constantly moving market place based on price,
availability and user demand
Producing daily, weekly and annual performance reporting with
timelines and proposed conversion lifting activities
Skills/Experience:
Essentials
A minimum of 3years relevant experience in the online
optimisation and experience space
A practical knowledge of the suite of online marketing
channels including pppc, seo, partner marketing, crm
marketing and social media channels either client side or with an
agency.
Advanced knowledge of market leading web analytics and
analysis tools.
An active enjoyment of the Entertainment scene with a special
emphasis on concerts, festivals, sports and theatre
An expert knowledge of excel to be used in data compilation
and analysis
Desirable
Fluency in additional European languages would be viewed as an
advantage to any applicant
A strong knowledge of Microsoft Office applications required
especially Excel, additional applications in design, schedule
management, or development would be an added bonus
Other:
A hard working team player with an internal drive will help
the successful candidate hit their targets
A love of live entertainment will only assist the candidates
progress within seatwave
To apply, please send your CV together with a covering letter to
jobs@seatwave.com clearly
indicating which position you are applying for, how exactly you
meet the required or desired aspects of the job & what skills
you think you bring to seatwave.
We do not accept job applications from third parties.