Department: Marketing
Reports To: Marketing Director
Location: London, UK
Core Function
Reporting to the Marketing Director, the SEOM will be responsible
for achieving traffic, search engine positions & sales targets,
for all Seatwave regions, through the SEO marketing channels. In
collaboration with the regions, the SEOM will be responsible for
creating the SEO strategy and also then deploying this at a
regional level. The SEOM will also be required to work with the
other online marketing channels - predominantly paid search, social
& affiliate marketing in order to drive growth in these areas
and manage best practice across the full suite of online
channels.
Responsibilities:
Definition & execution of Seatwave's SEO
strategy including targets, content, linking, onsite changes and
technology required.
Management and growth of seatwave's natural search
channels across all key search engines and territories, working in
unison with the regions and the product management teams
Producing technical recommendations for the seatwave
product team and then working with members within that team to make
any required changes
Accurately assessing current SEO marketing
performance for all seatwave regions and identifying growth and
optimisation opportunities
Across the current SEO activity, accurately
assessing current performance by conducting an in depth review of
on and off page performance - including code and content structure,
internal linking strength and off page performance & evaluating
number and quality of current links.
Defining a framework to assess performance through
the use of analytics, market and marketing data - with particular
focus on understanding roi on activity and address the gap between
seatwave and competitors
Deploying a set of changes across SEO channels,
across all regions, to the agreed timescales and quality
Ongoing management of the SEO channels to achieve regional sales
targets
Effective management of any appointed SEO agencies
Managing external partnerships for both content and in bound
links to the seatwave network of sites
Working with the seatwave content team and PR agency to develop
additional content around news and relevant data
Working with the social team to recommend best practices around
social integration and sharing
Maximising use of user generated content on the seatwave network
of sites for maximium SEO benefit.
Working alongside the other members of the seatwave marketing
team to support optimisation & management of seatwave's
social media, partner and crm marketing channels
Managing relationships with external networks, tools and
suppliers
Responding to a constantly moving market place based on price,
availability and user demand
Producing daily, weekly and annual performance reporting across
all channels to include SEO health checks
Skills/Experience:
Essentials
A minimum of 3 years relevant experience in the SEO space
with additional desirable experience in ppc, crm & social
either client side or with an agency.
A clear and demonstrable record of prior success, being to
provide evidence of previous success SEO in a competitive
landscape.
Good solid understanding of the technical aspects of SEO to be
communicated on both a marketing and development level.
Expert level experience of using Web Analytics and SEO
measurement tools.
* Strong understanding of SEO practice and methodology including
architectural and design competencies, content and writing
knowledge, and off-page link and promotion understanding.
An active enjoyment of the Entertainment scene with a special
emphasis on concerts, festivals, sports and theatre
An expert knowledge of excel to be used in data compilation and
analysis
Desirable
Fluency in additional European languages would be viewed as an
advantage to any applicant
A strong knowledge of Microsoft Office applications required
especially Excel, additional applications in design, schedule
management, or development would be an added bonus
Some knowledge of programming languages such as PHP or .NET would
be viewed as an advantage, though not essential.
Other:
A hard working team player with an internal drive will help the
successful candidate hit their targets
A love of live entertainment will only assist the candidates
progress within seatwave
To apply, please send your CV together with a covering letter to
jobs@seatwave.com clearly indicating which position you are
applying for, how exactly you meet the required or desired aspects
of the job & what skills you think you bring to seatwave.
We do not accept job applications from third parties
Department: Marketing
Reports To: Marketing Director
Location: London, UK
Core Function
Reporting to the Marketing Director, the SEOM will be
responsible for achieving traffic, search engine positions &
sales targets, for all Seatwave regions, through the SEO marketing
channels. In collaboration with the regions, the SEOM will be
responsible for creating the SEO strategy and also then deploying
this at a regional level. The SEOM will also be required to work
with the other online marketing channels - predominantly paid
search, social & affiliate marketing in order to drive growth
in these areas and manage best practice across the full suite of
online channels.
Responsibilities:
Definition & execution of Seatwave's SEO strategy
including targets, content, linking, onsite changes and technology
required.
Management and growth of seatwave's natural search channels
across all key search engines and territories, working in unison
with the regions and the product management teams
Producing technical recommendations for the seatwave product
team and then working with members within that team to make any
required changes
Accurately assessing current SEO marketing performance for all
seatwave regions and identifying growth and optimisation
opportunities
Across the current SEO activity, accurately assessing current
performance by conducting an in depth review of on and off page
performance - including code and content structure, internal
linking strength and off page performance & evaluating number
and quality of current links.
Defining a framework to assess performance through the use of
analytics, market and marketing data - with particular focus on
understanding roi on activity and address the gap between seatwave
and competitors
Deploying a set of changes across SEO channels, across all
regions, to the agreed timescales and quality
Ongoing management of the SEO channels to achieve regional
sales targets
Effective management of any appointed SEO agencies
Managing external partnerships for both content and in bound
links to the seatwave network of sites
Working with the seatwave content team and PR agency to
develop additional content around news and relevant data
Working with the social team to recommend best practices
around social integration and sharing
Maximising use of user generated content on the seatwave
network of sites for maximium SEO benefit.
Working alongside the other members of the seatwave marketing
team to support optimisation & management of seatwave's
social media, partner and crm marketing channels
Managing relationships with external networks, tools and
suppliers
Responding to a constantly moving market place based on price,
availability and user demand
Producing daily, weekly and annual performance reporting
across all channels to include SEO health checks
Skills/Experience:
Essentials
A minimum of 3 years relevant experience in the SEO
space with additional desirable experience in ppc, crm & social
either client side or with an agency.
A clear and demonstrable record of prior success, being to
provide evidence of previous success SEO in a competitive
landscape.
Good solid understanding of the technical aspects of SEO to be
communicated on both a marketing and development level.
Expert level experience of using Web Analytics and SEO
measurement tools.
* Strong understanding of SEO practice and methodology
including architectural and design competencies, content and
writing knowledge, and off-page link and promotion
understanding.
An active enjoyment of the Entertainment scene with a special
emphasis on concerts, festivals, sports and theatre
An expert knowledge of excel to be used in data compilation
and analysis
Desirable
Fluency in additional European languages would be viewed as an
advantage to any applicant
A strong knowledge of Microsoft Office applications required
especially Excel, additional applications in design, schedule
management, or development would be an added bonus
Some knowledge of programming languages such as PHP or .NET
would be viewed as an advantage, though not essential.
Other:
A hard working team player with an internal drive will help
the successful candidate hit their targets
A love of live entertainment will only assist the candidates
progress within seatwave
To apply, please send your CV together with a covering letter to
jobs@seatwave.com clearly indicating which position you are
applying for, how exactly you meet the required or desired aspects
of the job & what skills you think you bring to seatwave.
We do not accept job applications from third parties