PPC Manager

Position: PPC Manager

Position: PPC Manager

Department: Marketing

Reports To: Marketing Director

Location:  London, UK

Core Function

Reporting to the Marketing Director, the PPCM will be responsible for achieving sales targets, for all Seatwave regions, through the paid search marketing channels. In collaboration with the regions, the PPCM will be responsible for creating the paid search engine strategy and then deploying this at a regional level. The PPCM will also be required to work with the other online marketing channels - predominantly SEO, social & affiliate marketing in order to drive growth in these areas and manage best practice across the full suite of online channels.

Responsibilities:

• Management and growth of seatwave's paid search channels across all platforms and territories, working in unison with the regions and the product management teams

• Accurately assessing current search marketing performance for all seatwave regions and identifying growth and optimisation opportunities

• Across the current PPC activity, accurately assessing current performance by conducting an in depth review of the keyword coverage and match strategy, account structure and set up, optimisation parameters, ad copy and landing page testing methodology.

• Defining a framework to assess performance through the use of analytics, market and marketing data - with particular focus on understanding roi on activity and address the gap between seatwave and competitors

• Deploying a set of changes across the PPC channels, across all regions, to the agreed timescales and quality

• Ongoing management of the PPC channels to achieve regional sales targets

• Effective management of any PPC agencies & external tools

• Working alongside the other members of the seatwave marketing team  to support optimisation & management of seatwave's social media, partner and crm marketing channels

• Responding to a constantly moving market place based on price, availability and user demand

• Producing daily, weekly and annual performance reporting across all channels

Skills/Experience:

Essentials

• A minimum of  3years relevant experience in the online marketing space with an emphasis on ppc well as experience in seo, partner marketing, crm marketing and social media channels either client side or with an agency.

• Able to provide evidence of previous success within PPC and Online Marketing

• Expert level experience of using Google Adwords, web analytics tools, & bid tools.

• An active enjoyment of the Entertainment scene with a special emphasis on concerts, festivals, sports and theatre

• An expert knowledge of excel to be used in data compilation and analysis

Desirable

• Fluency in additional European languages would be viewed as an advantage to any applicant

• A strong knowledge of Microsoft Office applications required especially Excel, additional applications in design, schedule management, or development would be an added bonus

• Some knowledge of programming languages such as PHP or .NET would be viewed as an advantage, though not essential.

Other:

• A hard working team player with an internal drive will help the successful candidate hit their targets

• A love of live entertainment will only assist the candidates progress within seatwave

To apply, please send your CV together with a covering letter to jobs@seatwave.com clearly indicating which position you are applying for, how exactly you meet the required or desired aspects of the job & what skills you think you bring to seatwave.

We do not accept job applications from third parties