Position: Partner Marketing Manager
Department: Marketing
Reports To: Marketing Director
Location: London, UK
Do you become overwhelmed with excitement when your favourite
band walks on stage and you're there, right in the middle of the
action? Do you live and breathe every kick and save at the end of a
nail-biting, watch-through-your-hands penalty shoot-out? Do
you immerse yourself in the history, tradition and ambience of a
hard-fought five-day test match?
Are you a bright, motivated customer-acquisition junkie who
loves using technology to engage with other equally passionate
event-goers? If so, Seatwave may have been created just for
you.
Seatwave is changing the way fans access tickets to great gigs,
shows, festivals, matches, tournaments and events globally. Our
team and company value transparency, fairness and innovation, and
we are looking for a Partner Marketing Manager who can join us to
put fans at the centre of live entertainment.
If you're still reading and you have the skills and experiences
listed below, this may be the job for you. Behind Seatwave
are a passionate group of people who are fighting the corner of
fans whilst focusing on building a world-class ticket
marketplace.
Core Function
Reporting to the Marketing Director, the Partner Marketing
Manager (PMM) will be responsible for achieving Partner Marketing
sales and contribution targets across all Seatwave regions. In
collaboration with the regions, the PMM will be responsible for
creating and then deploying the affiliate, aggregator and display
strategy for both new and existing partners at a regional level.
The PMM will also be required to support the other online
marketing channels - predominantly social & search marketing -
in order to drive growth in these areas and manage best practice
across the full suite of online channels.
Responsibilities:
- Managing and growing Seatwave's partner channels across all
platforms and territories, working in unison with the regions and
the product management teams
- Accurately assessing current partner performance for all
Seatwave regions, and identifying growth and optimisation
opportunities
- Across the current partner activity, accurately assessing
current performance by conducting an in-depth review of the current
partner activity; engaging with partners to understand performance,
then implementing tactics to optimise these relationships
- Managing the day-to-day relationships with existing partners,
providing engaging content for promotions, market information and
incentive schemes, to drive affiliate and partner growth
- Identifying and recruiting new partners onto the programme,
facilitating getting them on board, then working closely with them
to build and grow output
- For all types of partners, defining a framework to assess
performance through the use of analytics, market and marketing data
- with particular focus on understanding ROI on activity and also
the gap between Seatwave's and its competitors' activities
- Managing day-to-day relationships with the affiliate networks,
reviewing effectiveness and maximising levels of support and
account management
- Managing our aggregation partnerships on a day-to-day basis,
providing content and growth opportunities across this channel
- Identifying and managing online display campaigns across
relevant sites, network and retargeting partners; working with our
design team on effective creative build and optimisation across
these channels
- Negotiating & reviewing overrides and fees paid to all
existing and future affiliates
- Harnessing technology to grow traffic and revenue through the
use of our API and SDK programmes
- Collaborating with other members of the Seatwave Marketing team
to support optimisation & management of Seatwave's social
media, search and crm marketing channels
- Producing daily, weekly and annual performance reporting across
all channels.
Skills/Experience:
Essentials
- A minimum of 3 years' relevant online marketing experience
with an emphasis on partnerships - either client-side or with an
agency
- Evidence of previous success within online marketing
- In-depth experience of using web analytics tools & partner
platforms
- An active enjoyment of the entertainment industry, and
understanding of the concert, festival, sports and theatre
markets
- In-depth knowledge of Microsoft Excel, to be used in data
compilation and analysis
- Being a hard-working, proactive and driven team player
Desirable
- Ability to speak any of the other main European languages
- A strong knowledge of Microsoft Office applications.
We do not accept job applications from third
parties - if you are a recruiter, please read this